No Kidding

Marketers have long recognized that children can be an important influence on their parents’ buying decisions. In fact, many direct appeals for products are focused on children. At GENYE IN A BASKET, we’ve experienced a great response to our new baby gifts product line sure to please any Mom, Dad, or little one. The one important group we haven’t been able to attract is children. Therefore, the product development team is considering introducing baby gift to expand the product line.

Baby gift may have strong market potential if we follow two recommendations of our research department. First, we include all the toys and food a kid may want in a delightfully gift basket. Such as, plush Ty Baby (washable) pink or blue pajama bear, 8oz. bottle, baby girl or boy candle, rattle, pink or blue onesie outfit, comb and soft brush set, very soft receiving baby blanket, and our special "It's A Girl or Boy" gourmet trail mix. Also a simple microwaveable "Oh-So-Good" chocolate fudge mix in a felt pink or blue pouch.

Second, we promote the product exclusively on children’s TV programs such as American Academy of Pediatrics, MDC-The Museum of Broadcast Communications, PBS Parents, and TV Resources-Children’s Programs. Such a promotional strategy should create a strong demand for the product, especially if we offer a premium toy or the surprise in each basket.

For more information visit our web site at http://www.genyeinabasket.com/ and browse through our store and shop with confidence. If you like, leave us a comment letting us know what you like about this article and web site. If there is something you think we should change, let us know that too!

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If You Don’t Give Great Service, Watch Out Here Comes the Internet

Few businesses are more annoying to consumers than gift service companies. Offering good quality and affordable pricing is helpful, but too many people have had experiences buying gift baskets and flowers. As a result, consumers are open to a whole new way of buying gift baskets and flowers. At least, that’s what Paul Anthony thinks.

When Anthony’s opened a small internet service that sells gourmet gift basket, spa basket, and flower, he expected to receive about 75 inquiries for gift baskets and flowers a day. But on the six day, he got 1,976 requests! That’s when he realized that the internet is the way mainstream America wants to buy gift baskets and flowers.

In 2007, sales at Anthony’s company, called GENYE IN A BASKET, were $300,000. By 2008, sales were up to over $4 million. The company allows shoppers to browse through there store and shop with confidence for gift baskets and flowers on the internet. How do people hear about GENYE IN A BASKET? Referrals and word of mouth mostly.

Most customers know exactly what they want in there gift basket, and they are just looking for the best deal. There is no easier or faster way to buy than on the internet. Promoting gift basket and flower in a retail store costs a couple of hundred dollars plus over $2,000 in personnel costs. The internet cuts those costs by as much as 80 percent. People are learning to buy television, games, appliances, and other products on the internet.

For more information visit our web site at http://www.genyeinabasket.com/ and browse through our store and shop with confidence. If you like, leave us a comment letting us know what you like about this article and web site. If there is something you think we should change, let us know that too!

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The Internet creates a One-world Market

The World Wide Web (WWW) is a phenomenon, but one that will have a profound effect on the world’s economies. In the past, a small business was limited to there marketing reach. Small businesses couldn’t afford to advertise nationally, much less globally. In such scenery, it was possible for a country to become rather isolated from other countries, and the government could regulate businesses closely. Today, however, even small businesses have established web sites where they can reach global markets quickly and easily.

GENYE IN A BASKET in South Orange, New Jersey, for example, sells gourmet gift basket, fresh flower, spa basket, baby gift, thank you gift, wedding gift, get well gift, and birthday gift at the best prices and quality guaranteed. The market for such products is global, but GENYE IN A BASKET had no way to reach that market in the past. Today, however, GENYE IN A BASKET has established a web site (http://www.genyeinabasket.com/) where customers can shop in an on-line catalog, request information by e-mail, and place orders by filling out an electronic order form.

Think of what such developments mean to the economies of various countries. World Wide Web entrepreneurs can establish their own businesses quickly and easily on the internet. People in one country can also work for people in another country—over the internet. For example, a gift service company in England can work for a New Jersey company and send his or her products to customers over the internet. The link is by internet. Where people live, therefore, no longer affects where they work. What has developed because of the internet is a global market with global customers making global products.

For more information visit our web site at http://www.genyeinabasket.com/ and browse through our store and shop with confidence. If you like, leave us a comment letting us know what you like about this article and web site. If there is something you think we should change, let us know that too!

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Online Magazines, Newsletters, and blogs

Many online magazines, newsletters and blogs help assist small businesses and entrepreneurs. The following is a sample of web sites.

Online version of Black Enterprise magazine, which provides information and services for African American entrepreneurs and small business
http://www.blackenterprise.com/

Forbes’s online news for small businesses and entrepreneurs
http://www.forbes.com/smallbusiness

An online, small business edition of fortune magazine, which includes the FSB 100 top small businesses
http://money.cnn.com/

Online magazine for entrepreneurs, featuring resource centers with expertise advice, how to guides, inc. Archives, discussion boards, online polls, and webinars for growing a small business
http://www.inc.com/

An academic research journal that pushes the boundaries of current entrepreneurial thought with theoretical pieces, qualitative and quantitative empirical work, and case studies
http://www.jsbe.com/

Tips for marketing, accounting, etc., as well as Azriela Jaffe’s weekly newsletter
http://www.isquare.com/

Daily updates on trends that influence the global small business market
http://www.smallbusiness.blogspot.com/

The Wall Street Journal’s online center for entrepreneurs
http://www.startupjournal.com/

Summary of major long-term trends in the global small business market
http://trendtracker.blogspot.com/

e-Business Help

A source for the latest tips, tools, information, and resources for building small businesses on eBay
http://pages.ebay.com/sellercentral/

Tutorials on the technical and marketing aspects of developing a web presence
http://www.website101.com/

In-depth articles and e-mail newsletters to help one create, manage, promote, and maintain a web businesses
http://workz.com/content/view_content.html?section_id=530

Yahoo!’s gateway to enhancing a small business’s online operations with web hosting, business e-mail, domains, marketing tools, and other enterprise solutions
http://smallbusiness.yahoo.com/

For more information visit our web site at http://www.genyeinabasket.com/ and browse through our store and shop with confidence. If you like, leave us a comment letting us know what you like about this article and web site. If there is something you think we should change, let us know that too!

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Competing in Cyberspace—Keeping Up with Technology

GENYE IN A BASKET is a small business that offers fresh exotic flower and enjoyable gourmet gift basket. About 90 percent of their customers are in the U.S. Where is GENYE IN A BASKET located? In South Orange, New Jersey, Paul and NaTasha are the owners, says that the company wasn’t profitable until it began to sell in the U.S. market. Part of there success are due to the fact that salaries in South Orange are 10 percent of U.S. salaries.

Many foreign companies are just getting started with the internet marketing. They are often shocked to find that there are dozens of small companies in the United States are already set up in their industry offering good quality at low prices. For example, GENYE IN A Basket’s provide corporate and personal gift baskets and flowers for every occasion at an affordable prices and best choices.

How to compete with the other small businesses? The answer to this question is to provide quality on-line customer service. Some web sites are so attractive that they fail tempted to go any further in their search for a good supplier. To make a web site attractive, a company must offer product specifications, answers to frequently asked questions, references, easy-to-follow ordering instructions, multiple payment methods, and more.

Small businesses in America, therefore, must keep up with the latest in technology or risk losing business to other small business. With that said, hiring people who can bring the business up-to-date on the internet marketing, including the use of databases and other technological tools.

For more information visit our web site at http://www.genyeinabasket.com/ and browse through our store and shop with confidence. If you like, leave us a comment letting us know what you like about this article and web site. If there is something you think we should change, let us know that too!

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Educational Institutions

Many universities have special offices devoted to developing small businesses, often in affiliation with SBA or an SBDC. The following is a sample of available web sites.

A site sponsored by the University of Central Arkansas that increases knowledge of small business and entrepreneurship by providing business plan assistance and other aids.
http://sbaer.uca.edu/

An SBDC based at Bradley University
http://www.bradley.edu/turnercenter

Like other university-affiliated SBDCs, an SBDC that others free and confidential management consulting services, as well as seminars
http://www.scrantonsbdc.com/

Information specific to the region, such as the impact of hurricanes on Florida’s small businesses and woman and minority startups

Legal Resources

Many free educational tools, including an online learning center
http://www.companiesinc.com/

The leading “legal advice” site for small business owners—everything from selling up a C-corporation to declaring bankruptcy
http://www.freeadvice.com/

The SBA’s online primer for understanding legal aspects of starting and running a small business.
http://www.sba.gov/starting_business/legal/buslaws.htm

Assistance in accessing information about environmental issues and compliance
http://www.smallbiz-enviroweb.org/

A wealth of information on running a small business
http://www.helpbizowners.com/

Comprehensive help site that includes readers’ articles, business plans, and an entrepreneurs’ forum.
http://www.tannedfeet.com/

A free workbook and information on choosing the type of incorporation, the state in which to incorporate, etc
http://www.corporate.com/

For more information visit our web site at http://www.genyeinabasket.com/ and browse through our store and shop with confidence. If you like, leave us a comment letting us know what you like about this article and web site. If there is something you think we should change, let us know that too!
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Profits Are Good, but Cash is Essential

GENYE IN A BASKET, founded in 2004 in South Orange, New Jersey, is a company that provides Corporate and personal gift baskets for every occasion. Themes include gourmet gift basket, get well gift, baby gift, love and romance, birthday gift, and spa gift basket. In the beginning, Paul and NaTasha introduced the gift baskets to retail stores and weekend shoppers at a kiosk in Livingston Mall. Selling gift baskets and flowers at an affordable price, GENYE IN A BASKET was born over a six month period that resulted in 150 new customers.

Paul says his biggest advantage as a small business owner is “the ability to offer personal ongoing service to customers and faster response time to customer needs. Customers trust businesses that offer them sincere personal attention, and they respond well to businesses that know their names and remember details about former transactions. There is no greater selling advantage than to have the president of the company look at a customer in the eye and say, “you have my word that you’ll find that right gift for every occasion and be happy”

Since its beginning, GENYE IN A BASKET has survived ups and downs, including a devastating flood and fire. But like many small business owners, the Anthony’s have shown resilience over time. As NaTasha says, “We’ve been in business for over 4 years while maintaining profitability and treating all of our employees and customers right. Although we aren’t wealthy yet, we’ve derived a great deal of satisfaction out of making our work life rewarding.”

So what has Paul and NaTasha learned as a small business owners? Sell high, buy low, collect fast and pay slow. Whether you are profitable or not, if you run out of available cash, you are dead.

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Sheltered Families to Receive Holiday Baskets

Newark, New Jersey (March 15, 2008)—computer software of Newark, New Jersey, has contracted GENYE IN A BASKET to provide 500 gift baskets for distribution this holiday to displaced families living in shelters and group homes throughout Essex County.

“This is a wonderful way to bring joy to families in need. “Said Paul Anthony, owner of GENYE IN A BASKET. Anthony reports that each basket, valued at $100, will contain toiletries, children’s gloves, toys and healthy snacks. . “We’re very excited about what we’re doing here,” NaTasha Anthony laughs. “We would like to feed the whole world with salacious treats if we could!

GENYE IN A BASKET, based in South Orange, New Jersey, opened its doors four years ago and supplies all-occasion gift baskets to the millennium Hotel, New Jersey’s board of Education and individual’s clients.

Computer software, the state’s largest manufacturer of computer equipment, plans to recruit its employees to deliver the baskets between Easter Holiday.

About GENYE IN A BASKET:

Founded in 2004, GENYE IN A BASKET is a small gift service business operating out of South Orange, NJ. GENYE IN A BASKET provides gourmet gift basket, spa gift, birthday gift, fresh flower and much more to local businesses as well as custom-designed gift baskets for corporate offices, events, and special occasions.

For more information, contact Anthony at (973)715-8945 or visit GENYE IN A Basket’s website at http://www.genyeinabasket.com/

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From High Tech to Low Tech

A growing number of ex-dot-comers are starting businesses from scratch in low-tech fields and locating in low-tech areas of cities. Two such entrepreneurs are Paul and NaTasha Anthony, laid-off claim representative of insurance company for a small private business. In 2004, they used funds from personal savings, credit cards, and friends to open GENYE IN A BASKET in South Orange, New Jersey.

Paul and NaTasha spent months researching different Suppliers, Distributors and Manufacturers before selecting the perfect company to do business with GENYE IN A BASKET. Currently, we employs five people to prepare and serve these fine gourmet gift baskets and beautiful flowers.

Paul and NaTasha were inspired to start their business after watching a video documentary about gift basket vendors. “Everybody seemed so happy when they received a gourmet gift baskets or fresh exotic flowers”, they recalls. “I said, “That’s the type of excitement we want in our next job.”

GENYE IN A Basket’s is located in a former warehouse, with concrete walls, rough wooden beams, light bulbs, and pine tables. The company is a virtual storefront that allows customers to have access to over eighty gift baskets and beautiful flowers.

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Regional Small Business Assistance

The U.S. SBA has regional offices and state small business development centers (SBDCs). By using such search engines as Google and the appropriate keywords, you can locate state-, county-, and city specific organizations that help small businesses in their respective regions by providing useful information and services. The following is a sample of available websites.

Free assistance with technical, financial, and marketing issues, including one-on-one counseling; a clearinghouse of information on wide variety of business subjects intended to help one grow or start a small business. Visit http://www.baltimorecountymd.gov/Agencies/economicdev/edd_smallbus.html

A partnership between the U.S. SBA and the University of California-Merced
Visit http://www.ccsbdc.org/

Online version of Florida’s small business resource publication
Visit http://www.floridasmallbusiness.com/

NYC’s portal for small business development and assistance
Visit http://www.nyc.gov/html/sbs/home.html

Management education to promote small business success
Visit http://www.ntsbdc.org/

A conduit to professional guidance, connecting Ohio entrepreneurs with research, financing sources, and training opportunities.
Visit http://www.odod.state.oh.us/edd/osb/sbdc/

For Free informaton on gift basket , flower or gift giving ideas please visit Genye In A Basket

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The Internet Can Make a World of Difference

The Internet remains a popular mean for small business to reach customers, especially when marketing goods and services in the U.S. GENYE IN A BASKET was created in 2004 to sell gourmet gift basket and fresh exotic flower online, reaching out to clients who want a fast, easy, and affordable way to buy gift basket for any occasion. Using the power of the internet, GENYE IN A BASKET offers customers access to more than eighty gift baskets and flowers, all at the click of a mouse.

Has the internet helped the company to execute their marketing strategy in the U.S? Paul Anthony, 27-year-old CEO and founder of the South Orange, New Jersey-based Company, says that it has. “Relationships with strong clientele and word-of-mouth referral, allowing us to have a presence in the USA.” Indeed, the company increased sales by 30-45 percent between 2005 and 2006, and the internet stands at the center of that strategy. Most of its sales come from New Jersey, New York, Massachusetts, Maryland, Connecticut, Pennsylvania, and Virginia.

Appropriate website development can help to spur sales—for example: make it easy to buy, make a strong first impression, minimize distractions and advertising isn’t always necessary, make it personal, avoid long instructions, show off products, encourage spontaneous purchases, and allow users to collect items.

Internet-based commerce is not without its challenges. However, it deserves serious consideration because of the awesome potential it holds for small companies with aspirations.

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Gifts Are Good for Business

Customer relationship management goes beyond contacts with final customers. It also applies to small firm’s relationships with corporate and personal buyers.

Consider Paul Anthony’s, South Orange, New Jersey-based, which helps corporate and personal customers outsource their gift giving. The site execute all of a firm’s gift giving, from baby announcements to holiday perks, sending out anything from gourmet gift basket, corporate gift, spa gift, baby gift and flower.

AT GENYE IN A BASKET, profits do not set aside customer satisfaction, but rather follow it. To that end, Anthony has developed in-house CRM software with several capabilities.

Features such as online registration form that allows users to save time and experience a quick check out process. The option to contact by email or telephone. The company’s computer system also alert operators when a customer inserts a wrong zip code. Last and not least, GENYE IN A BASKET personally confirms the delivery of each order.

In a society where time is precious, clicking a mouse to send a get well gift or thank you gift is appealing, when the alternative is skipping lunch to fight crowds at the mall and waiting in line at the post office. Creating satisfied customers helped GENYE IN A BASKET to attain $1.5 million in sales revenue in 2004.

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Genye In A Basket ten tips for starting and maintaining a successful Website:

1. Decide on your Web site's goals before setting it up. Do you want to just get clients to call you, or do you want clients to be able to shop and order on-line?

2. Hire an affordable Webmaster if you don't have the expertise or time to set up and maintain a quality site. But remember that you, not the Webmaster, are responsible for deciding the content and style of your website. You must stay in frequency contact with your webmaster to make changes, corrections, and additions.

3. Make your site colorful, but not too busy; avoid more than two font styles per page.

4. Provide large, sharp photos of your products, with descriptions and prices of each design.

5. Use flashing and movement very sparingly--it takes away from professional atmosphere you want to create.

6. Inspire confidence on your site by posting your background, training, and experience in the gift industry. You want to be seen as an expert.

7. Make it easy for clients to navigate your site.

8. Make your ordering process as simple as possible. If your site does not have a secure order page, clients should still be able to call to place the order.

9. Give your clients a reason to return to your site other than just to buy. For example, offer a monthly contest or provide gift tips.

10. Visit your competitor's sites and sites in noncompeting industries to see what additional ideas you should consider implementing without blatant copying.
For more information or to view a sample of a successful website please visit http://www.genyeinabasket.com/

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Entrepreneurs need to dream BIG dreams-to see opportunities where others see only failures

Did you know that Benjamin Franklin was admonished to stop experimenting with electricity? It’s true! Trying to improve on the reliable and perfectly functional oil lamp was considered an absurd waste of time! And Ford first attempt to produce a vehicle without a reverse gear, Ford knew he could make it happen-and, of course, he did. People like Franklin and Ford dreamed big dreams and dared to do great things, and now we all benefits from their achievement.

We hope that you will receive inspiration from the interesting story of entrepreneurial success that follow. Perhaps you too, will soon be part of a success story—one to be written in the days ahead!

Genye In A Basket. You’ve probably heard the phrase “Where every wish is granted with a gift basket.” Sometimes, a gift basket is only one wish away. Paul and NaTasha Anthony are the Founder and CEO of Genye In A Basket (http://www.genyeinabasket.com/ ). What started out making baskets as a hobby and it soon evolved into a promising business venture. Paul and NaTasha started out making baskets for loved ones free of charge. They used their own money to produce the products for the gift baskets. Eventually, family and friends soon became very interested in actually purchasing there gift baskets. After a while, they had built a clientele base that eventually branched out to several cities by word of mouth. Next they started visualizing the possibility of having more than just a home-based business, but perhaps a virtual store front.

The company began selling gift baskets through retail stores in 2004. Three years later, Genye In A Basket launched its own site on the web. The first day the website was available we received 100 orders; the second day, 175; and on the third day, 356.

Genye In A Basket represents an entrepreneurial venture that is unique in many ways. The owners started out by provided free gift baskets to love ones, families and friends.
Of even greater significance, perhaps, is the spotlight that this startup focuses on the social value of entrepreneurship-providing products that make life better for thousands of customers. In the process, Genye In A Basket became a successful business with great growth potential.

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Broker Learns How to Increase Sales and Support

Suzie Scott quit. Once she saw the sales numbers, Scott knew it was time to stop ordering gift certificates as employee rewards and be­gan looking for a better gift to increase productivity.

As vice president of sales for Mort Rickey, the nation's leading real estate broker, Scott realized that her staff needed more motivation to close sales that slipped away each month. After all, the real estate market was booming.

Each sales manager is responsible for over $10 million in assets. To stay ahead of upstart firms looking to slice into Mort Rickey's pie, Scott searched for alternative ways to get her managers thinking out of the box.

"When I received a gift basket from Genye In A Basket, I knew her baskets were the answer," said Scott. She called a staff meeting and laid out plans for a new sales campaign.
First, she'd have each manager visit past customers to renew old relationships. Next, every region would be checked for unique pur­chasing opportunities and methods to sell new acquisitions to cur­rent clients. Last, each sales manager would receive a basket of corporate gifts and personal items based on their sales performance and productivity.

"It's a win-win proposal for the entire force." said Scott, who or­dered 1,000 gift baskets last month to distribute to the entire team. Ready to challenge your staff and boost productivity? Call us today or visit http://www.genyeinabasket.com/

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