No Kidding

Marketers have long recognized that children can be an important influence on their parents’ buying decisions. In fact, many direct appeals for products are focused on children. At GENYE IN A BASKET, we’ve experienced a great response to our new baby gifts product line sure to please any Mom, Dad, or little one. The one important group we haven’t been able to attract is children. Therefore, the product development team is considering introducing baby gift to expand the product line.

Baby gift may have strong market potential if we follow two recommendations of our research department. First, we include all the toys and food a kid may want in a delightfully gift basket. Such as, plush Ty Baby (washable) pink or blue pajama bear, 8oz. bottle, baby girl or boy candle, rattle, pink or blue onesie outfit, comb and soft brush set, very soft receiving baby blanket, and our special "It's A Girl or Boy" gourmet trail mix. Also a simple microwaveable "Oh-So-Good" chocolate fudge mix in a felt pink or blue pouch.

Second, we promote the product exclusively on children’s TV programs such as American Academy of Pediatrics, MDC-The Museum of Broadcast Communications, PBS Parents, and TV Resources-Children’s Programs. Such a promotional strategy should create a strong demand for the product, especially if we offer a premium toy or the surprise in each basket.

For more information visit our web site at http://www.genyeinabasket.com/ and browse through our store and shop with confidence. If you like, leave us a comment letting us know what you like about this article and web site. If there is something you think we should change, let us know that too!

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If You Don’t Give Great Service, Watch Out Here Comes the Internet

Few businesses are more annoying to consumers than gift service companies. Offering good quality and affordable pricing is helpful, but too many people have had experiences buying gift baskets and flowers. As a result, consumers are open to a whole new way of buying gift baskets and flowers. At least, that’s what Paul Anthony thinks.

When Anthony’s opened a small internet service that sells gourmet gift basket, spa basket, and flower, he expected to receive about 75 inquiries for gift baskets and flowers a day. But on the six day, he got 1,976 requests! That’s when he realized that the internet is the way mainstream America wants to buy gift baskets and flowers.

In 2007, sales at Anthony’s company, called GENYE IN A BASKET, were $300,000. By 2008, sales were up to over $4 million. The company allows shoppers to browse through there store and shop with confidence for gift baskets and flowers on the internet. How do people hear about GENYE IN A BASKET? Referrals and word of mouth mostly.

Most customers know exactly what they want in there gift basket, and they are just looking for the best deal. There is no easier or faster way to buy than on the internet. Promoting gift basket and flower in a retail store costs a couple of hundred dollars plus over $2,000 in personnel costs. The internet cuts those costs by as much as 80 percent. People are learning to buy television, games, appliances, and other products on the internet.

For more information visit our web site at http://www.genyeinabasket.com/ and browse through our store and shop with confidence. If you like, leave us a comment letting us know what you like about this article and web site. If there is something you think we should change, let us know that too!

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