The Internet creates a One-world Market

The World Wide Web (WWW) is a phenomenon, but one that will have a profound effect on the world’s economies. In the past, a small business was limited to there marketing reach. Small businesses couldn’t afford to advertise nationally, much less globally. In such scenery, it was possible for a country to become rather isolated from other countries, and the government could regulate businesses closely. Today, however, even small businesses have established web sites where they can reach global markets quickly and easily.

GENYE IN A BASKET in South Orange, New Jersey, for example, sells gourmet gift basket, fresh flower, spa basket, baby gift, thank you gift, wedding gift, get well gift, and birthday gift at the best prices and quality guaranteed. The market for such products is global, but GENYE IN A BASKET had no way to reach that market in the past. Today, however, GENYE IN A BASKET has established a web site (http://www.genyeinabasket.com/) where customers can shop in an on-line catalog, request information by e-mail, and place orders by filling out an electronic order form.

Think of what such developments mean to the economies of various countries. World Wide Web entrepreneurs can establish their own businesses quickly and easily on the internet. People in one country can also work for people in another country—over the internet. For example, a gift service company in England can work for a New Jersey company and send his or her products to customers over the internet. The link is by internet. Where people live, therefore, no longer affects where they work. What has developed because of the internet is a global market with global customers making global products.

For more information visit our web site at http://www.genyeinabasket.com/ and browse through our store and shop with confidence. If you like, leave us a comment letting us know what you like about this article and web site. If there is something you think we should change, let us know that too!

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Online Magazines, Newsletters, and blogs

Many online magazines, newsletters and blogs help assist small businesses and entrepreneurs. The following is a sample of web sites.

Online version of Black Enterprise magazine, which provides information and services for African American entrepreneurs and small business
http://www.blackenterprise.com/

Forbes’s online news for small businesses and entrepreneurs
http://www.forbes.com/smallbusiness

An online, small business edition of fortune magazine, which includes the FSB 100 top small businesses
http://money.cnn.com/

Online magazine for entrepreneurs, featuring resource centers with expertise advice, how to guides, inc. Archives, discussion boards, online polls, and webinars for growing a small business
http://www.inc.com/

An academic research journal that pushes the boundaries of current entrepreneurial thought with theoretical pieces, qualitative and quantitative empirical work, and case studies
http://www.jsbe.com/

Tips for marketing, accounting, etc., as well as Azriela Jaffe’s weekly newsletter
http://www.isquare.com/

Daily updates on trends that influence the global small business market
http://www.smallbusiness.blogspot.com/

The Wall Street Journal’s online center for entrepreneurs
http://www.startupjournal.com/

Summary of major long-term trends in the global small business market
http://trendtracker.blogspot.com/

e-Business Help

A source for the latest tips, tools, information, and resources for building small businesses on eBay
http://pages.ebay.com/sellercentral/

Tutorials on the technical and marketing aspects of developing a web presence
http://www.website101.com/

In-depth articles and e-mail newsletters to help one create, manage, promote, and maintain a web businesses
http://workz.com/content/view_content.html?section_id=530

Yahoo!’s gateway to enhancing a small business’s online operations with web hosting, business e-mail, domains, marketing tools, and other enterprise solutions
http://smallbusiness.yahoo.com/

For more information visit our web site at http://www.genyeinabasket.com/ and browse through our store and shop with confidence. If you like, leave us a comment letting us know what you like about this article and web site. If there is something you think we should change, let us know that too!

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Competing in Cyberspace—Keeping Up with Technology

GENYE IN A BASKET is a small business that offers fresh exotic flower and enjoyable gourmet gift basket. About 90 percent of their customers are in the U.S. Where is GENYE IN A BASKET located? In South Orange, New Jersey, Paul and NaTasha are the owners, says that the company wasn’t profitable until it began to sell in the U.S. market. Part of there success are due to the fact that salaries in South Orange are 10 percent of U.S. salaries.

Many foreign companies are just getting started with the internet marketing. They are often shocked to find that there are dozens of small companies in the United States are already set up in their industry offering good quality at low prices. For example, GENYE IN A Basket’s provide corporate and personal gift baskets and flowers for every occasion at an affordable prices and best choices.

How to compete with the other small businesses? The answer to this question is to provide quality on-line customer service. Some web sites are so attractive that they fail tempted to go any further in their search for a good supplier. To make a web site attractive, a company must offer product specifications, answers to frequently asked questions, references, easy-to-follow ordering instructions, multiple payment methods, and more.

Small businesses in America, therefore, must keep up with the latest in technology or risk losing business to other small business. With that said, hiring people who can bring the business up-to-date on the internet marketing, including the use of databases and other technological tools.

For more information visit our web site at http://www.genyeinabasket.com/ and browse through our store and shop with confidence. If you like, leave us a comment letting us know what you like about this article and web site. If there is something you think we should change, let us know that too!

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Educational Institutions

Many universities have special offices devoted to developing small businesses, often in affiliation with SBA or an SBDC. The following is a sample of available web sites.

A site sponsored by the University of Central Arkansas that increases knowledge of small business and entrepreneurship by providing business plan assistance and other aids.
http://sbaer.uca.edu/

An SBDC based at Bradley University
http://www.bradley.edu/turnercenter

Like other university-affiliated SBDCs, an SBDC that others free and confidential management consulting services, as well as seminars
http://www.scrantonsbdc.com/

Information specific to the region, such as the impact of hurricanes on Florida’s small businesses and woman and minority startups

Legal Resources

Many free educational tools, including an online learning center
http://www.companiesinc.com/

The leading “legal advice” site for small business owners—everything from selling up a C-corporation to declaring bankruptcy
http://www.freeadvice.com/

The SBA’s online primer for understanding legal aspects of starting and running a small business.
http://www.sba.gov/starting_business/legal/buslaws.htm

Assistance in accessing information about environmental issues and compliance
http://www.smallbiz-enviroweb.org/

A wealth of information on running a small business
http://www.helpbizowners.com/

Comprehensive help site that includes readers’ articles, business plans, and an entrepreneurs’ forum.
http://www.tannedfeet.com/

A free workbook and information on choosing the type of incorporation, the state in which to incorporate, etc
http://www.corporate.com/

For more information visit our web site at http://www.genyeinabasket.com/ and browse through our store and shop with confidence. If you like, leave us a comment letting us know what you like about this article and web site. If there is something you think we should change, let us know that too!
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Profits Are Good, but Cash is Essential

GENYE IN A BASKET, founded in 2004 in South Orange, New Jersey, is a company that provides Corporate and personal gift baskets for every occasion. Themes include gourmet gift basket, get well gift, baby gift, love and romance, birthday gift, and spa gift basket. In the beginning, Paul and NaTasha introduced the gift baskets to retail stores and weekend shoppers at a kiosk in Livingston Mall. Selling gift baskets and flowers at an affordable price, GENYE IN A BASKET was born over a six month period that resulted in 150 new customers.

Paul says his biggest advantage as a small business owner is “the ability to offer personal ongoing service to customers and faster response time to customer needs. Customers trust businesses that offer them sincere personal attention, and they respond well to businesses that know their names and remember details about former transactions. There is no greater selling advantage than to have the president of the company look at a customer in the eye and say, “you have my word that you’ll find that right gift for every occasion and be happy”

Since its beginning, GENYE IN A BASKET has survived ups and downs, including a devastating flood and fire. But like many small business owners, the Anthony’s have shown resilience over time. As NaTasha says, “We’ve been in business for over 4 years while maintaining profitability and treating all of our employees and customers right. Although we aren’t wealthy yet, we’ve derived a great deal of satisfaction out of making our work life rewarding.”

So what has Paul and NaTasha learned as a small business owners? Sell high, buy low, collect fast and pay slow. Whether you are profitable or not, if you run out of available cash, you are dead.

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Sheltered Families to Receive Holiday Baskets

Newark, New Jersey (March 15, 2008)—computer software of Newark, New Jersey, has contracted GENYE IN A BASKET to provide 500 gift baskets for distribution this holiday to displaced families living in shelters and group homes throughout Essex County.

“This is a wonderful way to bring joy to families in need. “Said Paul Anthony, owner of GENYE IN A BASKET. Anthony reports that each basket, valued at $100, will contain toiletries, children’s gloves, toys and healthy snacks. . “We’re very excited about what we’re doing here,” NaTasha Anthony laughs. “We would like to feed the whole world with salacious treats if we could!

GENYE IN A BASKET, based in South Orange, New Jersey, opened its doors four years ago and supplies all-occasion gift baskets to the millennium Hotel, New Jersey’s board of Education and individual’s clients.

Computer software, the state’s largest manufacturer of computer equipment, plans to recruit its employees to deliver the baskets between Easter Holiday.

About GENYE IN A BASKET:

Founded in 2004, GENYE IN A BASKET is a small gift service business operating out of South Orange, NJ. GENYE IN A BASKET provides gourmet gift basket, spa gift, birthday gift, fresh flower and much more to local businesses as well as custom-designed gift baskets for corporate offices, events, and special occasions.

For more information, contact Anthony at (973)715-8945 or visit GENYE IN A Basket’s website at http://www.genyeinabasket.com/

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From High Tech to Low Tech

A growing number of ex-dot-comers are starting businesses from scratch in low-tech fields and locating in low-tech areas of cities. Two such entrepreneurs are Paul and NaTasha Anthony, laid-off claim representative of insurance company for a small private business. In 2004, they used funds from personal savings, credit cards, and friends to open GENYE IN A BASKET in South Orange, New Jersey.

Paul and NaTasha spent months researching different Suppliers, Distributors and Manufacturers before selecting the perfect company to do business with GENYE IN A BASKET. Currently, we employs five people to prepare and serve these fine gourmet gift baskets and beautiful flowers.

Paul and NaTasha were inspired to start their business after watching a video documentary about gift basket vendors. “Everybody seemed so happy when they received a gourmet gift baskets or fresh exotic flowers”, they recalls. “I said, “That’s the type of excitement we want in our next job.”

GENYE IN A Basket’s is located in a former warehouse, with concrete walls, rough wooden beams, light bulbs, and pine tables. The company is a virtual storefront that allows customers to have access to over eighty gift baskets and beautiful flowers.

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