Marketers have long recognized that children can be an important influence on their parents’ buying decisions. In fact, many direct appeals for products are focused on children. At GENYE IN A BASKET, we’ve experienced a great response to our new baby gifts product line sure to please any Mom, Dad, or little one. The one important group we haven’t been able to attract is children. Therefore, the product development team is considering introducing baby gift to expand the product line.
Baby gift may have strong market potential if we follow two recommendations of our research department. First, we include all the toys and food a kid may want in a delightfully gift basket. Such as, plush Ty Baby (washable) pink or blue pajama bear, 8oz. bottle, baby girl or boy candle, rattle, pink or blue onesie outfit, comb and soft brush set, very soft receiving baby blanket, and our special "It's A Girl or Boy" gourmet trail mix. Also a simple microwaveable "Oh-So-Good" chocolate fudge mix in a felt pink or blue pouch.
Second, we promote the product exclusively on children’s TV programs such as American Academy of Pediatrics, MDC-The Museum of Broadcast Communications, PBS Parents, and TV Resources-Children’s Programs. Such a promotional strategy should create a strong demand for the product, especially if we offer a premium toy or the surprise in each basket.
For more information visit our web site at http://www.genyeinabasket.com/ and browse through our store and shop with confidence. If you like, leave us a comment letting us know what you like about this article and web site. If there is something you think we should change, let us know that too!
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