The Internet remains a popular mean for small business to reach customers, especially when marketing goods and services in the U.S. GENYE IN A BASKET was created in 2004 to sell gourmet gift basket and fresh exotic flower online, reaching out to clients who want a fast, easy, and affordable way to buy gift basket for any occasion. Using the power of the internet, GENYE IN A BASKET offers customers access to more than eighty gift baskets and flowers, all at the click of a mouse.
Has the internet helped the company to execute their marketing strategy in the U.S? Paul Anthony, 27-year-old CEO and founder of the South Orange, New Jersey-based Company, says that it has. “Relationships with strong clientele and word-of-mouth referral, allowing us to have a presence in the USA.” Indeed, the company increased sales by 30-45 percent between 2005 and 2006, and the internet stands at the center of that strategy. Most of its sales come from New Jersey, New York, Massachusetts, Maryland, Connecticut, Pennsylvania, and Virginia.
Appropriate website development can help to spur sales—for example: make it easy to buy, make a strong first impression, minimize distractions and advertising isn’t always necessary, make it personal, avoid long instructions, show off products, encourage spontaneous purchases, and allow users to collect items.
Internet-based commerce is not without its challenges. However, it deserves serious consideration because of the awesome potential it holds for small companies with aspirations.
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